Understanding the supply and demand dynamics of the used equipment market is essential for strategic decision-making, especially as you work to assess collateral value and portfolio risk. Learn how to unlock key insights into equipment supply and demand using Tractor Zoom Pro Search.

Step 1: Log in to Tractor Zoom Pro

To get started, log in to Tractor Zoom Pro. Once you're in, you’ll have immediate access to a variety of search and filtering options designed to streamline your equipment research process.

Step 2: Start a search

To find specific equipment, enter the make and model in the search bar. For example, if you're looking for a John Deere 8345R, simply type it in, and Tractor Zoom Pro will pull up relevant listings.

The autocomplete feature in Search will populate the results quickly, but you can also complete your search by specifying Make & Model, Category, or Match methods.Find comparables with efficiency and further filter results by condition, sale date, hours used, and more.

Step 3: View Trend Graphs

One of the lesser-known yet highly valuable representations of data are the Trend Graphs, which you can access in the Dealer Listing Averages section below the search bar. Select this section and click View Trend Graphs.

Here you will find visual data trends specific to the make and model you searched for. We recommend adjusting the time period to that of two years to better spot shifts in the market, such as price movement or an influx of specific equipment types.

Keeping an eye on these trends can help inform your risk assessments and ensure you're a critical partner to your customers.