We’re excited to announce a major milestone for Tractor Zoom: we have rebranded Tractor Zoom Pro!

How the platform performs and the way our team supports you will not change. But you will notice:

• A new logo and a new website, TractorZoomPro.com, that provides a deeper look at the platform, plus key market updates, resources, and other thought leadership.
• A new product, Tractor Zoom Pro Appraisals. This product enables equipment dealers to digitally catalog equipment, evaluate comparable sales against auction, retail, and first-party sold data, and generate customer appraisals in the field or office, all within a single platform.

When we first introduced our solution to the market, our goal was to provide a solution for you to access transparent equipment comparables in real-time from auctions around the U.S.

Since then, we’ve added auction sale price, retail list price, and first-party sold data that brings the total volume of sale data in our database to over $34B, with $1B added monthly. With this resource, our team has built forecasting tools, market trends, inventory and repricing insights, equipment cataloging, appraisal workflows, automated equipment valuations at scale, and much more.

Our new brand name better reflects this growing suite of products and services and we have you to thank for our rapid evolution. It is your feedback, trust, and transparency that help shape our solutions and push us to innovate every day.

Now more than ever, we’re energized to help you quickly and confidently value farm equipment and heavy machinery.

For more information about the rebrand to Tractor Zoom Pro, visit our website, and reach out with any questions!