Tractor Zoom Pro

This month, we debuted our rebrand to Tractor Zoom Pro, which better reflects our growing suite of products and services that evolve with your needs. As part of the update, we debuted:

• A new logo that fuses the strength needed to operate in the farm and heavy machinery industries with the vision to harness data and technology to solve today’s challenges.
• A new website, TractorZoomPro.com, that provides a deeper look at the platform, the audiences it serves, plus key market updates, resources, and other thought leadership.

Edit your existing bookmark or add one for the new URL, https://app.tractorzoompro.com/, so that you can log in and get to work quickly!

Tractor Zoom Pro Appraisals

We also launched a new product, Tractor Zoom Pro Appraisals, this month.

Appraisals enables equipment dealers to digitally catalog equipment, evaluate comparable sales against auction, retail, and first-party sold data, and generate customer appraisals in the field or office, all within a single platform.

Learn more about Tractor Zoom Pro Appraisals at www.tractorzoompro.com/appraisals.

Match Search Similarity Justifications

Now in Match Search, when you hover over the Confidence Score on an equipment listing, you will see reasoning for the score, which is based upon factors like: Hours, Year, Age (date sold minus current year), and Distance.

Auction Values and Supply in Market Trends

Now in Market Trends, when you’re looking for real-time and historic average movement of equipment prices, you can filter to view auction supply and value for categories of equipment.

At the heart of all of these changes is our mission to bridge the gap between machinery data and business decisions. Please reach out any time with your questions, feedback, and suggestions so we may continue empowering you with equipment insights that are actionable, honest, and accessible.